If you’re starting a new business, there are many things you have to plan out in advance. It’s more than just coming up with a business plan these days. You have to think about who you want to hire, who your customers are, and how to attract those customers on social media. You have to decide if you want your team to be based in an office, or if you’d rather have a remote team working for you worldwide. And when it comes to your brand’s look and website design, you have to choose between hiring a designer or doing it yourself.
One of the most important aspects of your business is your blog. Whether it’s an online store or a brick-and-mortar accounting firm, one of the best ways to get your new business’s name on the map is by having a great blog. So if you want your blog to be as effective as possible, here’s how.
1 Research your customer base
To understand what kind of blog you want to create, it’s important to understand your customers. You may be making some business connections by posting on your blog, and it’ll be impressive to potential funders, but the most important group of people you want reading it are your customers. They’re the reason you’re working so hard on your blog in the first place. When they’re interested in your product or service, they’ll Google something about it; if your blog has many entries with the right keywords, it’ll come up first in the results, leading them straight to you.
In 2016, 52 percent of content marketers found ROI measurements to be their most challenging task, and that’s why content marketer Colin Matthews believes that “exposure and engagement are key when it comes to measuring content marketing ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things like social share metrics, engagement metrics, and actual conversions that can be tied to the content you’re producing.”
So survey your potential customers, see what your competitors are blogging about to draw them in, and review your data once you start getting site visitors.
2 Make your blog beautiful
In today’s world, where we all live online, spending hours scrolling through Facebook and listening to our favorite songs on Spotify, you need your blog to be beautiful. This means having a great color template, the right fonts, and organizing it in a way that’s pleasing to the eye. Think about where on your website you want your blog to appear; again, looking at what competitors will give you an idea of what’s usually done in your industry.
Additionally, don’t forget to make your website mobile-friendly. US consumers spend five hours a day on their phones, so your website has to be accessible not only on desktops but also on any screen. This means a minimalist design, and not forcing readers to zoom in or out anytime they’re reading your content. To learn more about whether your site is mobile-friendly, review these tips.
3 Create awesome content
We know that one of your goals, as a blogger, is to have amazing content. But many people don’t even know what this means. It’s not just writing about what’s interesting or using the right keywords. It’s the perfect balance of writing well, understanding your audience, and using SEO strategies to draw in your audience.
According to Entrepreneur.com, you can always use “Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)” This can get you started on SEO. You’ll also want to link to other sites, and within your site, too, which will up your SEO.
4 Get connected with social media
Finally, you need to connect your blog to your social media accounts. Because however good your content is, you aren’t going to get anywhere if you don’t have a way of sharing it with the world. Especially as millennials and Gen Zers become the main audience you’re reaching, you want to get on platforms such as Instagram and Snapchat. Connecting with them on these platforms is just as important as having a lawyer like Aaron Kelly in the room with you anytime you’re negotiating with other companies.
Considering that Instagram has 800 million monthly active users, there’s amazing potential in social media. So research where your potential customers are spending their time, and share your blog posts there.
By using these strategies, your blog will draw your customers to your business. What other strategies do you use to attract your customers to your business?